photo art direction at sun basket
Sun Basket, a meal kit startup based in San Francisco, began with a mission to provide fresh, local ingredients and easy recipes to promote healthy lifestyles. Justine Kelly, the co-founder and executive chef, played a vital role in developing unique, restaurant-worthy recipes that customers could easily prepare in their own kitchens. As the photo director at Sun Basket, I used her culinary approach and the relationships she established in the food community as a framework for our imagery and our brand.
After a short time, Sun Basket expanded nationwide and developed as a lifestyle brand. To meet the rising demand for daily content distributed on social media, ad campaigns, bonus recipe book content, and other marketing needs, I successfully built and led a team of photographers, stylists, and retouchers. In addition, I established a diverse network of creatives for on-location shoots.
Throughout this period, it was immensely rewarding to collaborate with our test kitchen, marketing, and editorial teams to create engaging content that fueled growth and increased brand awareness.
growth
